Improving Your LinkedIn
by Bill Radin
Recently, a highly qualified candidate
of mine was rejected by an employer. The reason? His resume
and his LinkedIn profile didn't precisely match.
Although the discrepancy was simply due to an employment date
typo, the employer assumed the worst and disqualified an
otherwise stellar candidate.
To prevent future train wrecks,
the candidate edited his information to synchronize on all platforms. In addition, he
carefully reworked his LinkedIn profile to highlight his
professional strengths and build value in the eyes of peers,
customers and prospective employers. He applied four key
to the point. Summary statements and personal opinions
are fine, but they’re generally a waste of time and
viewable real estate.
it up to date. People like to know if your position or
employment status has changed. If you switch jobs, make
sure your last position has an “end date” so it won’t
look like you’re working for two companies
it out. It’s better to have a thin profile than no
profile. But a mere list of titles and companies
provides too little useful information.
Minimize the non-essentials.
LinkedIn prompts its members to include volunteering experience and
“causes you care” about.
These are admirable endeavors, but
remember that LinkedIn is first and foremost a
other words, your LinkedIn profile should look more like a
resume—and less like a Facebook page.